Hello! I'm Dana
I'm a digital marketing consultant with a passion for driving business growth. With over six years of experience working with SMEs and start-ups in a B2B environment, I've worn many hats in the digital marketing space. From email marketing to social media, web analytics to online advertising. You name it, I've done it.
My greatest strength is my natural curiosity and an avid desire to understand the "why" behind insights, trends, and marketing activity results.
If you're looking for someone who is passionate, knowledgeable, and committed to driving business growth through digital marketing, I'm your person! Let's work together to create a successful digital marketing strategy that achieves your business goals.
EXPERIENCE
2023 - Present
Digital Marketing Consultant
Freelance | Remote
I assist customers in unlocking the potential of their marketing strategies by helping them grasp and implement practical strategies to bolster their customer relationships and build loyalty over time.
2023
Marketing Consultant
SnapHR | Remote
I assisted in boosting website ranking to the first page on search engines. I also created social media posts that helped boost engagement by 25%.
2022 - 2023
Marketing Consultant (Contract)
Sisu VR | Remote
I have created 4 monthly social media posts to increase engagement and build awareness. I also wrote weekly SEO-optimized articles spanning 700-800 words.
2019
Marketing Consultant (Contract)
ARCET Global | Dubai, Belfast, Dallas
I developed and executed multi-channel strategies, created content calendars aligned with business objectives, and implemented comprehensive marketing plans to drive growth. I optimized campaigns by analyzing engagement metrics and increased corporate website traffic by 10% month-over-month.
2014 - 2019
Marketing Manager
Awards International | Dubai, UAE
I boosted brand awareness and expanded the client email database by successfully managing mailing and newsletter campaigns. By creating engaging social media content and utilizing Google Analytics to track website metrics, I boosted customer engagement.
Managing a team of 4 staff members, I provided ongoing training and feedback. I also oversaw the successful redesign and launch of the company's website, increasing website traffic by 15% with strategic SEO implementation and boosting conversion by 18% through new content strategy.
I also authored and edited 4 monthly blog posts using WordPress and online Customer Experience Magazine.
2013 - 2014
Marketing Intelligence Specialist
Ethos Integrated Solutions | Dubai, UAE
I conducted in-depth market research and generated monthly business intelligence reports to evaluate business potential. I drove valuable traffic to the website through effective online advertising and email campaigns. By developing and optimizing website content for SEO, I elevated site ranking and performance.
Furthermore, my contribution to the successful launch of 3 new products, including Customer Experience Week, helped the company expand its offerings.
2012 - 2013
Business Development Executive
Ethos Integrated Solutions | Dubai, UAE
I expanded the company's customer base by successfully developing sales leads through research, prospecting, cold calling, and employee referrals. I managed, recruited, and supervised a team of interns, expanding the company's capabilities, and driving growth. I also established a CRM system that contributed to the company's overall success by increasing sales by 20%.
EDUCATION
2020
Diploma in Professional Marketing
CIM The Chartered Institute of Marketing
Strategic Marketing | Mastering Metrics | Digital Strategy
2010
Bachelor of Commerce
Concordia University, Montreal, QC, Canada
Major: Marketing | Minor: International Business
SKILLS
Customer Journey Mapping
Email Marketing
Social Media Marketing
Project Management: Asana, Trello
Languages: English, French, Arabic
Microsoft Office: Word, Excel, PowerPoint, Outlook
EXPERTISE
Content Marketing
Foster awareness, engagement, and customer loyalty.
Here's how I can help:
Research, write, edit, and publish content such as blog posts, social media posts, white papers, case studies, and more.
Leverage social media platforms to expand reach and increase brand awareness.
Campaign Management
Create targeted digital marketing campaigns that meet business objectives.
Here's how I can help:
Plan and execute campaigns across multiple channels including social media, email, paid search, and display advertising.
Data-driven insights to optimize campaigns for maximum ROI, including performance analysis, and conversion rate optimization.
Marketing Strategies
Generate leads, increase awareness, and support business development efforts.
Here's how I can help:
A customized approach to developing effective multi-channel marketing strategies.
Expertise in utilizing a wide range of marketing channels, from social media to email and web analytics.
CONTACT ME
Hello! Reach out to me by filling out the form below and I’ll respond as quickly as I can.
